构筑企业营销力的战略营销研究

新环境下企业的竞争主要表现为营销力的竞争,而营销力的打造取决于企业的战略性思考。在瞬息万变的商业环境下,进行战略营销是企业打造其营销力,实现可持续发展的根本途径。本文提出了基于战略营销理念下的企业营销力模型,在比较分析传统营销和战略营销的基础之上,探讨了战略营销的内涵和模型。

Study on Strategic Marketing Target for Building Enterprises' Marketing Strength

Under the new environment,the competition between enterprises refl ects mai nly the competition for Marketing Strength,and the building of Marketing Strengt h depends on the strategic thinking of enterprises.Under the fast changing busin ess environment,it is clear that enterprises make their Marketing Strength to ca rry on strategic marketing,realize the basic way of sustainable development.This paper intends to put forward the enterprise Marketing Strength model under the Strategic Marketing idea,on the foundation of traditional marketing and Strategi c Marketing of comparative analysis,have probed into the connotation and model o f strategic marketing.