| 高校双语教学现状及对策研究——以某高校电子商务专业为例 |
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| 引用本文： | 张瑞利,蒲晓霞.高校双语教学现状及对策研究——以某高校电子商务专业为例[J].价值工程,2010,29(23):181-183. |
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| 作者姓名： | 张瑞利 蒲晓霞 |
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| 作者单位： | 1. 南京中医药大学,南京,210046
2. 四川省南部县南部二中,南充,637300 |
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| 摘 要： | 电子商务专业旨在培养具有扎实专业能力、良好沟通能力以及具有国际视野的专业人才,以适应全球经济一体化、国内外市场逐步融合的现实情况。本文根据某校电子商务专业双语教学现状及存在问题,借鉴浸入式双语教学模式,对电子商务专业双语教学改革提供一定的参考建议。
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| 关 键 词： | 双语教学 电子商务 浸入式教学方法 |
A Study on the Status Quo and Countermeasures of College Bilingual Education: A Case Study at Electronic Commerce Program in Some College |
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| Zhang Ruili,Pu Xiaoxia.A Study on the Status Quo and Countermeasures of College Bilingual Education: A Case Study at Electronic Commerce Program in Some College[J].Value Engineering,2010,29(23):181-183. |
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| Authors: | Zhang Ruili Pu Xiaoxia |
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| Institution: | 1Nanjing University of Chinese Medicine, Nanjing 210046, China;2Nanbu No.2 Middle School in Sichuan Provinces Nanchong 637300, China) |
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| Abstract: | Electronic commerce program aims to train professional talents with solid professional ability, good communication ability and international view, in order to adapt to the global economic integration, realities of the gradual fusion of domestic and international market. According to status quo of bilingual teaching of e-commerce profession in a college, using the immersion bilingual teaching mode, this paper puts forward some suggestions for bilingual teaching reform of e-commerce profession. |
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| Keywords: | bilingual teaching and learning electronic commerce immersion teaching method |
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