| 携程旅行网春秋国旅网e龙旅行网内容交付性研究 |
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| 引用本文： | 吴思,凌宏鸿.携程旅行网春秋国旅网e龙旅行网内容交付性研究[J].旅游学刊,2005,20(5):66-69. |
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| 作者姓名： | 吴思 凌宏鸿 |
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| 作者单位： | 1. 武汉大学商学院,湖北,武汉,430072
2. 武汉大学新闻与传播学院,湖北,武汉,430072 |
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| 摘 要： | 旅行电子商务网站成功的关键因素之一是能否提供满足消费者需求的内容，基于瑞奇曼（Rachman）和布奇南（Buchanan）的研究方法，对国内三个著名旅行网站的内容交付性进行了研究，讨论了我国旅行电子商务网站在内容建设方面存在的问题以及改进的方法。
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| 关 键 词： | 旅行 电子商务 内容交付性 |
| 文章编号： | 1002-5006（2005）05-0066-04 |
| 收稿时间： | 2005-03-05 |
| 修稿时间： | 2005-03-052005-08-02 |
A Study on the Content Delivery Performance of www. Ctrip. com, www. China-sss. com, www. elong.com |
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| WU Si,LING Hong-hong.A Study on the Content Delivery Performance of www. Ctrip. com, www. China-sss. com, www. elong.com[J].Tourism Tribune,2005,20(5):66-69. |
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| Authors: | WU Si LING Hong-hong |
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| Institution: | 1. Business School of Wuhan University, Wuhan Hubei 430072, China; 2. School of Journalism and Communication of Wuhan University, Wuhan Hubei 430072, China |
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| Abstract: | Whether it can provide the contents that satisfy the consumers or not is one of the key successful factors of travel electronic business websites.Based on the Rachman and Buchanan's research method,the paper studies the content delivery performance of the top three famous travel Websites in Chinese mainland,and discusses the problems existing in the content construction of China's travel electronic business websites and the ways for improvement. |
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| Keywords: | travel electronic business content delivery performance |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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