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基于产品基因理论的供应链产品质量风险传导研究
引用本文:程国平,张剑光. 基于产品基因理论的供应链产品质量风险传导研究[J]. 改革与战略, 2009, 25(7): 145-148
作者姓名:程国平  张剑光
作者单位:武汉理工大学管理学院,湖北,武汉,430070;武汉理工大学管理学院,湖北,武汉,430070
摘    要:
文章首先总结了企业基因理论和产品基因理论,其次在此基础上从内涵、特征、分类和产品质量类型等方面提出了基于管理视角的产品基因理论,然后以此理论分析了供应链产品质量风险基因遗传过程,最后以乳制品供应链为例,分析了牛奶质量风险在供应链上的传导过程。

关 键 词:产品基因  基因遗传  供应链  产品质量风险  风险传导

Product Quality Risk's Transmission in Supply Chain Based on Product Gene
Cheng Guoping,Zhang Jianguang. Product Quality Risk's Transmission in Supply Chain Based on Product Gene[J]. Reformation & Strategy, 2009, 25(7): 145-148
Authors:Cheng Guoping  Zhang Jianguang
Affiliation:School of Management;Wuhan University of Technology;Wuhan;Hubei 430070
Abstract:
Firstly,this paper summarizes corporate gene theory and product gene theory;secondly brings forward product gene theory in the view of management from connotation,characteristics,classification and the types of product quality,then analyzes the genetic process of products quality risk gene in supply chain,and finally,takes the dairy-product supply chain as an example,analyzes the transmission process of milk quality risk in supply chain.
Keywords:product gene  gene inheritance  supply chain  product quality risk  risk transmission  
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