| 基于乡村旅游者调查的乡村旅游体验研究——以长沙市周边乡村旅游为例 |
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| 引用本文： | 方贤寨,粟路军,蒋术良,彭耀根,郑旗.基于乡村旅游者调查的乡村旅游体验研究——以长沙市周边乡村旅游为例[J].桂林旅游高等专科学校学报,2007,18(3):400-403. |
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| 作者姓名： | 方贤寨 粟路军 蒋术良 彭耀根 郑旗 |
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| 作者单位： | 湖南师范大学,旅游学院,湖南,长沙,410081 |
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| 基金项目： | 长沙市旅游局委托课题《长沙市乡村旅游调查与思考》成果之一 |
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| 摘 要： | 通过长沙市城郊乡村旅游旅游者的第一手旅游市场调查资料,在对长沙城郊乡村旅游者的旅游动机、旅游体验性评价调查基础上,通过所占百分比分析方法,分析长沙城郊乡村旅游者客源结构、主要旅游动机、体验性评价和旅游认知:根据乡村旅游者主要动机和旅游后体验性评价的对比,提出长沙城郊乡村旅游产品调整对策。
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| 关 键 词： | 乡村旅游 旅游动机 旅游体验 旅游满意度 长沙市 |
| 文章编号： | 1008-6080（2007）03-0400-04 |
| 修稿时间： | 2006-12-23 |
Study on Tourists' Experience Based on the Investigation in Rural Tourists: the Case of Rural Tourism in Changsha |
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| FANG Xian-zhai,SU Lu-jun,JIANG Shu-liang,PEN Yao-gen,ZHENG Qi.Study on Tourists'''' Experience Based on the Investigation in Rural Tourists: the Case of Rural Tourism in Changsha[J].Journal of Guilin Institute of Tourism,2007,18(3):400-403. |
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| Authors: | FANG Xian-zhai SU Lu-jun JIANG Shu-liang PEN Yao-gen ZHENG Qi |
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| Institution: | College of Tourism, Hunan Normal University, Changsha 410081,China |
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| Abstract: | Through the tourism market investigation of Changsha about suburb tour,the tourists' suburb tour motivation,and the tour experience evaluation,the paper analyzes the tourists structure of Changsha suburb tour,the touring motivation,the experience appraisal and the traveling cognition.Finally,the paper compares the main suburb touring motivation with the touring experience,and proposes the Changsha suburb tour product adjustment countermeasure. |
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| Keywords: | rural tourism tourism motivation tourism experience ourism satisfaction Changsha |
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