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Attitude to Risk in Technology-Based Strategic Alliances for Tourism |
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| Authors: | Jaloni Pansiri Jerry Courvisanos |
| Institution: | 1. Faculty of Business, University of Botswana , Gaborone, Botswana pansirij@mopipi.ub.bw;3. School of Business, University of Ballarat , Ballarat, Victoria, Australia |
| Abstract: | This article examines how attitude to risk in the tourism industry impacts on the role of strategic alliances in developing technology-based knowledge. A survey of Australian travel sector businesses indicates that strategic alliances in tourism contribute only marginally to technology-based knowledge. The study further found that executives in the travel sector of tourism are risk-averse and this has implications for their perceptions regarding the contribution of alliances to technology-based knowledge. The findings imply that Australian industry policy towards tourism needs to encourage strategic alliances that have the potential to stimulate knowledge-based innovation. |
| Keywords: | strategic alliances technology-based knowledge tolerance of ambiguity willingness to take risk innovation |