| Affiliation: | 1. Key Laboratory of Cenozoic Geology and Environment, Institute of Geology and Geophysics, Chinese Academy of Sciences, Beijing, 100029, China;2. Center for Excellence in Life and Paleoenvironment, Chinese Academy of Sciences, Beijing 100044, China;3. University of Chinese Academy of Sciences, Beijing 100049, China;1. Department of Restorative Dentistry and Endodontics, Gulhane Military Medical Academy, 06018, Ankara, Turkey;2. Department of Medical Genetics, Gulhane Military Medical Academy, 06018, Ankara, Turkey;3. Department of Pediatric Allergy, Gulhane Military Medical Academy, 06018, Ankara, Turkey;4. Department of Medical and Cancer Research Center, Gulhane Military Medical Academy, 06018, Ankara, Turkey;5. Department of Haematology, Gulhane Military Medical Academy, 06018, Ankara, Turkey;1. School of Public Policy and Management, Tsinghua University, Beijing, China;2. Department of Management Sciences, College of Business, City University of Hong Kong, China Hong Kong;1. Isenberg School of Management, University of Massachusetts-Amherst, 90 Campus Center Way, 209A Flint Lab, Amherst, MA 01003, USA;2. Lancaster University Management School, LA1 4YX, UK;3. Athens University of Economics and Business, Greece |
| Abstract: | This article considers international tourism as an open system consisting of four essential components: demand, marketing, transportation, and accomodation. It examines each component and its relationship to the system. The proposed international tourism model facilitates detection of positive and negative determinants of the system so that a relevant marketing strategy can be developed. The major strategies include a mass-marketing approach for public through tourism intermediaries, and a focused strategy requiring careful analysis of the target market and its needs for unique services. More specifically, the article suggests extensive market analysis with geographic concentration on present and potential tourist generating countries. The model is intended as a comprehensive frame for policy makers and practitioners to evaluate the advantages and disadvantages of international tourism. |
