试论传统零售如何在新零售之下转型

近年来,随着我国互联网经济的快速发展,我国传统零售如何应对市场和消费者需求的转变,并在互联网及新形势的推动下推动传统零售向新零售的转型,实现零售业的突破,成为当前急需探讨的问题。本文将从传统零售与新零售的区别入手,并提出传统零售向新零售转型的必要性,并进一步对传统零售业发展现状及在转型过程中面临的挑战进行分析,从而探索我国传统零售向新零售转型的相关策略。以期对相关研究者和从业者提供有效借鉴。

On How to Transform the Traditional Retail to the New Retail

In recent years,with the rapid development of China's Internet economy,how to deal with the transformation of market and consumer demand,and how to promote the transformation of traditional retail to new retail under the promotion of Internet and new situation,and how to realize the breakthrough of retail industry,has become an urgent problem.This article will start from the difference between traditional retail and new retail,and put forward the necessity of the transformation from traditional retail to new retail,and further analyze the development status of traditional retail industry and the challenges faced in the process of transformation,so as to explore the relevant strategies of transformation from traditional retail to new retail in China,hoping to provide effective reference for relevant researchers and practitioners.