旅游社会学研究初探

由于理论体系和方法论尚未成熟，旅游社会学仍处于初期发展阶段。本文在前人研究基础上，对旅游社会学的研究对象、研究方法进行了尝试性探讨，认为旅游社会学的研究对象范围应是旅游者的社会行为和社会关系以及由此引起的相关问题的集合，包括旅游者个体和群体两方面。旅游者个体研究包括旅游者行为及引起该行为的动机、心理、价值取向、审美观念等深层因素，属微观旅游社会学范畴；旅游者群体研究包括社会关系、跨文化交际、社会影响、旅游人流等宏观旅游社会学的层面。此外，本文还对旅游社会学的研究方法进行了初步探讨。

A Research on the Tourism Sociology

Due to the immature nature of theoretical system and methodology,the tourism sociology is still in its infancy.This article tries to explore the research domains,objects and methods on the basis of an extensive literature review.The collection of tourists' social behavior,social relationships and the relevant problems falls into the research domain,which can be categorized into tourist individual and tourist group.Tourist individual research,including tourist behavior and motivation,psychology,value,aesthetic standards etc.,forms the micro sociology of tourism,while tourist group research,including social relationship,cross cultural communication,social impact and tourist flow etc.,forms the macro one.Moreover,the research methods are also discussed here.