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Uncovering the Value of Green Advertising for Environmental Management Practices |
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| Authors: | Christina WY Wong Kee‐Hung Lai Kuo‐Chung Shang Chin‐Shan Lu |
| Institution: | 1. Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hong Kong, China;2. Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hong Kong, China;3. Department of Transportation Science, National Taiwan Ocean University, Keelung City, Taiwan;4. Department of Transportation and Communication Management Science, National Cheng Kung University, Tainan City, Taiwan |
| Abstract: | This paper extends previous environmental management research by building and empirically testing a model of the contingency effects of green advertising on the relationships between environmental management practices in terms of environmentally conscious manufacturing and product stewardship, environmental reputation and financial performance. We examine the value of green advertising in sharing and publicizing information about organizational achievements in environmental preservation in a business‐to business context with the Taiwanese electronics manufacturing industry. The theoretical propositions are largely confirmed by structural path analyses of survey responses collected from 122 Taiwanese electronics manufacturers. Green advertising delivers financial benefits only for those manufacturers that do not have an established environmental reputation. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment |
| Keywords: | environmental management electronics manufacturers green advertising sustainable development environmental policy stakeholder |