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Trust and affective commitment as energizing forces for export performance
Authors:Josée Bloemer  Mark Pluymaekers  Armand Odekerken
Institution:1. Centre of Research International Business and Communication, Zuyd University of Applied Sciences, P.O. Box 634, NL-6200 AP Maastricht, The Netherlands;2. Institute for Management Research, Radboud University Nijmegen, P.O. Box 9108, NL-6500 HK Nijmegen, The Netherlands
Abstract:This study explores the effects of trust, commitment, relation-oriented competencies and entrepreneurial competencies on export performance. Using survey data from 134 exporting organizations located in the south of the Netherlands, a conceptual model is tested in which trust and affective commitment act as energizing forces for the development of competencies that have a positive effect on export performance. The main difference between this approach and other models is that affective commitment is hypothesized to have an indirect effect on performance, rather than a direct effect. This prediction is borne out by the data, which indicates that the role of trust and affective commitment in relational models of export performance may need to be reconsidered.
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