| 服务消费中的面子建构研究 |
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| 引用本文： | 杜建刚.服务消费中的面子建构研究[J].山西财经大学学报,2011(9):57-64. |
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| 作者姓名： | 杜建刚 |
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| 作者单位： | 南开大学商学院; |
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| 基金项目： | 国家自然科学基金项目(70872083,70972044); 教育部人文社会科学研究一般项目(10YJA630099) |
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| 摘 要： | 在充分回顾以往研究的基础上，探讨了面子问题在服务消费中的营销意义。通过基于餐饮业的实证研究，证实了面子事件在服务消费中是广为存在的，并且直接影响到消费情绪和消费行为。此外，还提出了基于服务消费的面子模型以及服务补救中的面子复得和满意模型，从而为面子问题在服务营销领域的进一步研究提供了理论框架和思路。
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| 关 键 词： | 服务消费 面子问题 消费情绪 |
An Investigation of Face Construct in the Service Consumption |
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| DU Jian-gang.An Investigation of Face Construct in the Service Consumption[J].Journal of Shanxi Finance and Economics University,2011(9):57-64. |
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| Authors: | DU Jian-gang |
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| Institution: | DU Jian-gang(Business School,Nankai University,Tianjin 300192,China) |
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| Abstract: | Through literatures of face thoroughly examined,the study discusses the marketing meaning of face in the circumstance of service consumption.Having examined on basis of a empirical investigation,the author believes that face events widely exist in service industries and which will effect customer's emotion and behavior.The paper develops face model in service consumption and another model of face gained in the context of service recovery,which will bring new ideas for the further research. |
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| Keywords: | service consumption face consumer emotion |
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