A hybrid visualisation model for technology roadmapping: bibliometrics,qualitative methodology and empirical study |
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| Authors: | Yi Zhang Ying Guo Donghua Zhu Alan L Porter |
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| Institution: | 1. School of Management and Economics , Beijing Institute of Technology , Beijing , China;2. Technology Policy and Assessment Center , Georgia Institute of Technology , Atlanta , GA , USA |
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| Abstract: | Technology roadmapping offers a flexible instrument to portray development status in support of technology forecasting and assessment. This paper integrates bibliometrics with qualitative methodologies and visualisation techniques to construct a hybrid model for composing technology roadmaps. The mapping arrays details on the evolution of the technology under study and contributes to understanding the macro-technology development status. We generate a global technology roadmap for electric vehicles to demonstrate the approach in an empirical study. |
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| Keywords: | technology roadmapping bibliometrics term frequency analysis qualitative methodologies electric vehicles |
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