| 农产品品牌化经营过程中的五大误区及对策 |
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| 引用本文： | 朱华兵,王福明. 农产品品牌化经营过程中的五大误区及对策[J]. 沈阳工程学院学报(社会科学版), 2004, 0(3): 28-29 |
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| 作者姓名： | 朱华兵 王福明 |
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| 作者单位： | 义乌工商学院工商管理系,浙江,义乌,322000;义乌工商学院工商管理系,浙江,义乌,322000 |
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| 摘 要： | 农产品品牌战略是促进我国农业产业化经营 ,提高农产品竞争力 ,在激烈的市场竞争中求得生存和发展的关键 ,但在目前农产品品牌经营过程中 ,存在一些不足和误区 ,在一定程度上阻碍了农业生产的发展和农民收入的提高 ,本文旨在通过对农产品品牌经营过程中存在问题的分析 ,试图提出相应的解决措施和对策。
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| 关 键 词： | 农产品 品牌经营 问题 对策 |
| 文章编号： | 1008-3979(2004)03-0028-02 |
| 修稿时间： | 2003-12-07 |
Five Myths in the Brand-cultivation of Farm Produce And Measures Against Them |
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| Zhu Huabing Wang Fuming. Five Myths in the Brand-cultivation of Farm Produce And Measures Against Them[J]. Journal of Shenyang Institute of Engineering:Social Sciences, 2004, 0(3): 28-29 |
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| Authors: | Zhu Huabing Wang Fuming |
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| Abstract: | The strategy of the brand-cultivation of farm produce is the key to promote the management industrialization in agriculture,to strengthen the competitiveness of farm produce and for farm produce to survive and be developed in the fierce market competition.In the course of the brand-cultivation of farm produce,however,some myths have given rise to some extend to the slow development of agriculture producing and peasants'lower income.The purpose of the paper is to try to put forward the corresponding measures by analyzing these problems. |
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| Keywords: | farm produce brand-cultivation problems measures |
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