基于长尾理论的中小房企发展策略研究

在国际金融危机的大环境下,中小房企面临的竞争压力越来越大,生存空间越来越小。在克里斯.安德森的长尾理论的基础上,分析了中小房企实施长尾战略的优势,并将长尾战略与其它竞争战略相结合,提出相关对策和建议,为中小房企的发展提供借鉴。

Study of Small and Medium-sized Real Estate Enterprises Development Strategy Based on Long Tail Theory

The Small and Medium-sized Real Estate Enterprises are facing more and more pressure of competition,and the living space of which has become smaller and smaller under the environment of international financial crisis. The paper analyses the advantages of Long tail strategy which Small and Medium-sized Real Estate Enterprises carry out by virtue of the Long Tail Theory of Chris Anderson. And in the context of the Long tail strategy and other strategies,it puts forward some relevant measures and recommendatio...