基于自然景观背景的乡村旅游发展模式、问题及对策探析

随着人们消费水平的不断提高，基于自然景观的乡村旅游作为人们休闲娱乐的主要手段之一开始兴盛起来。文章以乡村旅游的发展特点为出发点，采用文献资料法、社会调查法以及理论与实践相结合的研究方法，探讨基于自然景观的乡村旅游发展的田园农业旅游模式、回归自然旅游模式和农家乐旅游模式等主要模式，并对其存在的乡村旅游布局规划不合理、管理体制不健全、基础设施配套不完善、缺乏鲜明的个性与特色、缺乏与旅游相关的专业人才和自然环境破坏加剧等问题进行深入剖析。并从建立健全政府机构的管理机制、加强乡村硬件设施的建设、发展乡村区域特色和提升旅游从业人员综合素质等方面提出了对应策略，以期促进乡村旅游经济的可持续发展。

THE DEVELOPMENT MODE, PROBLEMS AND COUNTERMEASURES OF RURAL TOURISM BASED ON THE NATURAL LANDSCAPE

With the continuous improvement of people′s consumption level, the rural tourism based on the natural landscape is flourishing and become one of the main means of leisure and entertainment. Combining with the char-acteristics of rural tourism development, this paper discussed the main modes of the natural landscape of the rural tourism development by using the method of literature, social investigation as well as the combined theory with prac-tice, which included rural agricultural tourism mode, returned to natural tourism mode, and farm tourism mode. And then, it analyzed the main problems of the natural landscape of the rural tourism development such as the un-reasonable rural tourism planning and layout, not perfect management system and infrastructure facilities, lack of distinct characteristics and related professional talents, damaged natural environment, and so on. Finally, it put forward the development strategy including the establishment of a sound management mechanism of government a-gencies, strengthening the regional characteristics of rural infrastructure construction, the development of rural in-frastructures, and enhancing the comprehensive quality of the tourism workers.