Motivators and enablers of SCOURing: A study of online piracy in the US and UK |
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| Authors: | Kevin J. Shanahan Michael R. Hyman |
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| Affiliation: | 1. Department of Marketing, College of Business, University of Texas at Arlington, Arlington, TX 76019, United States;2. Information Systems and Operations Management, College of Business, University of Texas at Arlington, Arlington, TX 76019, United States;1. Department of Marketing, University of Texas at Arlington, Box 19469, 701 S. West Street, Arlington, TX 76019, United States;2. Department of Information Systems and Operations Management, University of Texas at Arlington, Box 19437, 701 S. West Street, Arlington, TX 76019, United States;3. Haskayne School of Business, University of Calgary, 2500 University Drive NW, Calgary, AB T2N 1N4, Canada |
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| Abstract: | ![]()
Sharing Copyrighted or Unauthorized Replications (SCOURing) is a common activity among some 80 million online file-swappers. Unfortunately, SCOURing is also an illegal activity. A better understanding of SCOURing could help to mitigate its practice. To that end, results from an empirical study of US and UK consumers suggest SCOURing is explained by motivations (justification, believed pervasiveness by peers, believed risklessness, and experiential reasons) and ability (tech-savviness). If true, then companies' efforts to reduce SCOURing by legal action or trying to educate consumers about the victims of SCOURing may be ineffective. |
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