| 经济型轿车的广告诉求误区及策划方略 |
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| 引用本文： | 于馨燕.经济型轿车的广告诉求误区及策划方略[J].时代经贸,2007,5(9Z):100-101. |
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| 作者姓名： | 于馨燕 |
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| 作者单位： | 天津商学院,天津 |
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| 摘 要： | 本文阐述了经济型轿车的消费特点与广告诉求，论证了经济型轿车的广告诉求误区，指出了经济型轿车广告诉求的策划方略。
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| 关 键 词： | 经济型轿车 广告诉求 广告策划 |
Advertising general planning and misunderstandings of appeal in economic car |
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| Yu Xin -yan.Advertising general planning and misunderstandings of appeal in economic car[J].Economic & Trade Update,2007,5(9Z):100-101. |
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| Authors: | Yu Xin -yan |
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| Institution: | Tianjin University of CommerceTianjin |
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| Abstract: | The paper discuss consumption characteristics and advertising appeal in economic car,it is proved that misunderstandings of advertising appeal in economic car , and point out general plan of advertising appeal in economic car. |
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| Keywords: | Economic car Advertising appeal Advertising planning |
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