山东茶产业正迎来战略机遇期

以党和政府为出发点，描述了山东茶产业背景；从优势分析和制约因素对山东茶产业发展条件进行了分析；创新性的从政府、大中型企业、小型茶企和农户三个层面，来讲述如何提升山东省茶产业竞争力；其中，为大中型茶企提供了三种战略选择：多元化战略、低价战略、差异化战略。

Shandong tea industry is facing a period of strategic opportunity

With the party and the government as the starting point, this essay describes the background of the Shandong tea industry; in terms of the analysis of advantages and restrictive factors, the development conditions of Shandong tea industry are brought into analysis; as far as government, targe and medium-sized enterprises, small tea enterprises and farmers are concerned, it is captured in an innovative manner in this essay how to enhance the competitiveness of the tea industry in Shandong province; among others, three kinds of strategic choices are proposed to large and medium-sized tea enterprises： diversified strategies, cost-effective strategy, differential strategy .