“互联网+”背景下铁路发展电子商务的对策建议

铁路在“互联网＋”背景下发展电子商务面临诸多机遇和挑战。铁路企业要抓住机遇，应对挑战，积极创建电子商务平台，推动铁路与互联网的深度融合与发展。为此，应明确发展目标，加强电子商务平台建设，创新经营思路，拓宽服务领域，借助电子商务平台优化资源配置。为提升电子商务发展水平，铁路企业要丰富服务类型，制定柔性的定价机制，充分发挥铁路的资源优势和成本优势。

Study on the Countermeasure Suggestions of Railway E-business Development in the Background of Internet +

Railway enterprise faces all kinds of opportunities and challenges when developing e-business in the background of internet +. Building up e-business platform and promoting the intergrating of railway enterprise and internet is the best way to reply the challenges. Therefore, railway enterprise should make a clear development target, bulid up e-business platform, innovate the strategy, expand the service scope, and optimize allocation of resources. In order to develop railway e-business, railway enterprise should suppy more customized service and make the price much more flexible.