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Ethics and Marketing Management:: A Retrospective and Prospective Commentary |
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| Authors: | Lawrence B Chonko Shelby D Hunt |
| Abstract: | The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, “Ethics and Marketing Management.” In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospective that suggests directions for future research. |
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| 本文献已被 ScienceDirect 等数据库收录！ | |