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| 云南旅游品牌发展与对策分析 | |
| 引用本文： | 王琼,史广峰,赖启福.云南旅游品牌发展与对策分析[J].经济与管理,2005,19(7):77-80. |
| 作者姓名： | 王琼 史广峰 赖启福 |
| 作者单位： | 1. 云南财贸学院,高等职业技术学院,云南,昆明,650216 2. 河北师范大学,历史文化学院,河北,石家庄,050091 3. 福建农村大学,经济管理学院,福建,福州,350002 |
| 摘 要： | 随着国际国内旅游市场竞争的日益激烈,我们应该意识到,旅游市场之争实质上是品牌之争。云南旅游业应该在充分认识自身旅游品牌发展存在的问题基础上,找出问题,寻求改进的措施,从简单的资源要素竞争转化为品牌经营竞争战略,不断地进行品牌建设和品牌创新,实现从旅游品牌到旅游名牌的飞跃。 |
| 关 键 词： | 旅游市场 品牌竞争 云南旅游业 旅游名牌 |
| 文章编号： | 1003-3890(2005)07-0077-04 |
| 修稿时间： | 2005年4月25日 |
Development and Countermeasures of the Tourism Brand in Yunnan Province |
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| WANG Qiong,SHI Guang-feng,LAI Qi-fu.Development and Countermeasures of the Tourism Brand in Yunnan Province[J].Economy and Management,2005,19(7):77-80. | |
| Authors: | WANG Qiong SHI Guang-feng LAI Qi-fu |
| Abstract: | The competition of international and national tourism marketing is vehement increasingly, We should know that the core of tourism marketing competition is brand. On the basis of knowing the problem of the Tourism brand of Yunnan, finding out the problem, seeking for the measure of improving, the competitive strategy has been changed from resource element to brand managing, so we should build tourism brand and create tourism brand increasingly, Achieving the flyover from tourism brand to famous brand of tourism. |
| Keywords: | tourism marketing competition of brand tourism of Yunnan tourism famous brand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |