从广告产业发展趋势看当前高校广告教育存在的问题

我国广告产业正处于转型升级之中,大广告产业形态将是产业发展的必然趋势。一方面,是否符合产业发展趋势是衡量我国高校广告教育质量的重要标准,另一方面,我国高等院校广告教育质量的高低将直接影响与制约着我国广告产业的转型与升级。本文旨在从广告产业发展趋势的角度检视当前我国高等院校广告教育存在的问题并提出调整与改进的方法,以使我国高校广告教育能适应产业发展需求,更好更快地推动我国广告产业的转型与升级。

Current issues of advertising educational system at the colleges and university from the advertising industry development trends point of view

Chinese advertising industry is on the way of transition and upgrading to a big-advertising industry. On the one hand, the Development trend of the industry will be dimension of adverting education. On the other hand, the quality of advertising education will affect and restrict the development and tran-sition of ad industry. This paper is aimed to find out the potential problems existing in Chinese higher advertising education in terms of the development trend of advertising industry and manage to advance ...