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Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations |
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| Authors: | Joseph F Hair Jr Barry J Babin Nina Krey |
| Institution: | 1. University of South Alabama, Mobile, Alabama, USA;2. Louisiana Tech University, Ruston, Louisiana, USA;3. Rowan University, Glassboro, New Jersey, USA |
| Abstract: | |
| Keywords: | |