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Targeting technical information to organizational positions |
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| Authors: | Alok K Chakrabarti Stephen Feinman William Fuentevilla |
| Abstract: | This article describes the importance of scientific and technical information for the technical personnel at various organizational hierarchies and how these people satisfy their information needs. Inter- and intraorganizational channels used for information acquisition are discussed. Implications of these channels are discussed for industrial marketing. |
| Keywords: | Address reprint requests to: Alok K Chakrabarti College of Business Drexel University Philadelphia PA 19104 USA |
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