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企业社会责任价值创造的机理模型研究
引用本文:丛国栋. 企业社会责任价值创造的机理模型研究[J]. 江苏商论, 2013, 0(10): 69-71,88
作者姓名:丛国栋
作者单位:浙江工商大学工商管理学院,浙江杭州311018
基金项目:教育部人文社会科学基金:IT服务外包风险的关系治理模型研究-服务商视角(10YJC630034);浙江省自然科学基金:服务商主导的BPO风险治理模型研究一以浙江省1为例(Y6110539)
摘    要:
本文提出一种新的企业社会责任价值创造机理模型。该模型分为内生机制和外生机制两个部分,内生机制在外生机制的影响下,通过责任意识-责任心理-责任能量-责任力量-责任行为-责任绩效-责任智慧形成闭环,在责任主体与利益相关方的动态博弈过程中,依靠责任管理,最终实现了责任价值创造。该机理模型构建了一种新的理论框架,有助于进一步厘清企业社会责任对企业价值的影响,提高企业履行社会责任的积极性,取得经济效益和社会效益的全面提升。

关 键 词:企业社会责任  战略管理

A Study on the Mechanism Model of Corporate Social Responsibility Value Creating
Cong Guo-dong. A Study on the Mechanism Model of Corporate Social Responsibility Value Creating[J]. Jiangsu Commercial Forum, 2013, 0(10): 69-71,88
Authors:Cong Guo-dong
Affiliation:Cong Guo-dong (School of Business Administration, Zhejlring Gongshang University, Zhejiang 311018)
Abstract:
This paper presents a new mechanism model of corporate social responsibility value creating. The model is divided into two parts, namely, endogenous and exogenous, where the endogenous mechanism functions under the influence of exogenous mechanism, through a closed loop, which consists of responsibility sense - re sponsibility psychology - responsibility power - responsibility force - responsible behavior - responsibility per formance - responsibility wisdom. With responsibility subject working with stakeholders dynamic game process, relying on responsible management, the responsibility value is created ultimately. The mechanistic model con structs a new theoretical framework that helps to further clarify the CSR impact on corporate value and improve corporate social resoonsibilitv initiative, and improves the economic and social benefits.
Keywords:Corporate Social Responsibility  Strategy Management
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