| 企业投资管理的创新研究 |
| |
| 引用本文： | 周润书,蔡传里.企业投资管理的创新研究[J].科技进步与对策,2009,26(15):88-90. |
| |
| 作者姓名： | 周润书 蔡传里 |
| |
| 作者单位： | 东莞理工学院工商管理学院; |
| |
| 基金项目： | 广东省2007年度会计科研课题 |
| |
| 摘 要： | 通过分析研究企业投资决策人存在的认知偏差和非理性行为,提出了企业投资决策中的行为财务创新策略:企业投资决策人必须熟悉在企业投资决策中各种认知偏差和非理性行为的特征,善于学习、了解和接受行为财务相关新投资理念,保持谦虚冷静、自省自律心态,实行集体决策和科学决策,建立投资项目终止机制等。
|
| 关 键 词： | 企业投资管理 认知偏差 非理性行为 行为财务创新策略 |
The Innovative Research of Enterprise Investment Management |
| |
| Zhou Runshu,Cai Chuanli.The Innovative Research of Enterprise Investment Management[J].Science & Technology Progress and Policy,2009,26(15):88-90. |
| |
| Authors: | Zhou Runshu Cai Chuanli |
| |
| Institution: | School of Business Management;Dongguan University of Technology;Dongguan 523808;China |
| |
| Abstract: | In this paper,based on the analysis of the existence of cognitive bias and irrational behavior of enterprise investment decision-makers, we put forward some behavioral finance innovation strategies in enterprise investment decision-making, such as decision-makers must be familiar with those characteristics of various of cognitive bias and non -rational behavior in investment decision-making, understanding and acceptance of behavioral finance concepts related to new investment,and maintain the mind of modest... |
| |
| Keywords: | Enterprise Investment Management Cognitive Bias Irrational Acts Innovation Strategy of Behavioral Finance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《科技进步与对策》浏览原始摘要信息 |
| 点击此处可从《科技进步与对策》下载免费的PDF全文 |
