| 广州市展览业市场特征实证分析 |
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| 引用本文： | 刘大可,朱新芝.广州市展览业市场特征实证分析[J].特区经济,2009(2):33-35. |
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| 作者姓名： | 刘大可 朱新芝 |
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| 作者单位： | 北京第二外国语学院,北京100024 |
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| 基金项目： | 北京市科技创新平台--旅游理论创新与北京旅游产业发展研究平台（项目编号：PXM2007-014221-050124）资助. |
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| 摘 要： | 本文以实地调研获得的第一手资料为基础,以广州主要展览场馆举办的展览会为研究对象,从展览业的行业类型、参展商和专业买家对展览会的认可度、参展商继续参展的意向等方面对广州市展览业的市场特征进行了数量分析,并在此基础上提出了改进和提升广州展览业的对策措施。
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| 关 键 词： | 展览业 市场特征 定量分析 |
Demonstration analysis of Guangzhou exhibition industry market characteristics |
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| Abstract: | Based on the first hand materials gained f rom on-the-spot investigations in Guangzhou, this paper using mathematical statistics method, analyses the basic characteristics and general evaluation on Guangzhou＇s trade show market from exhibitors as well as trade visitors. At the same time, the authors propose their advice on how to improvethe trade show industry in Guangzhou according to their conclusion. |
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| Keywords: | trade show industry characteristics of the market statistic analysis |
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