文化遗产产业化运作的路径依赖与战略选择

作为中华民族数千年集体智慧结晶的文化遗产,在打动人类心灵、触动人类情感的同时,蕴藏着巨大的经济价值。在保护资金短缺、配套设施不完善的情况下,通过产业化开发,为文化遗产的传承和保护提供了动力源泉。本文从文化产业经济学视角,结合我国当前文化遗产的保护现状和产业化运作中存在的问题,提出了文化遗产产业化的路径依赖与战略选择,构建了不同文化遗产产业化的运营模式。

Culture heritage industrialization operation's path dependence and strategy selection

The Chinese cultural heritage as collec-tive wisdom for thousands of years,includes tremen-dous economic value when moving in the human soul,touching the human emotion. In face of the shortage of protection funds,and inadequate infrastructure,it can provide a source of power for the development of cultural heritage and heritage protection through industrializing.From the perspective of cultural industries,combined with the current protection of the cul-tural heritage and the problems existing in the process of industrialization,This article puts forward the industrialization of cultural heritage and the Path Dependence of strategic choice to build a different cultural heritage of the industry business model.