珠三角会展经济产业带的SWOT分析及策略选择

本文利用SWOT分析法对珠三角会展业内部条件和外部环境分析,以发现珠三角会展业当前具有的优势、存在的劣势、面临的机会以及威胁,对珠三角会展经济产业带的发展提出一些对策和建议。

Pearl River Delta exhibition economy industry belt's SWOT analysis and strat-egic selection

With analysis of internal conditions and external environment of exhibition industry in the Pearl River Delta ,this paper finds the superiority、 weakness、opportunity and threat, and puts forwards the countermeasures and suggestion for the development of exhibition industry belt in the Pearl River Delta.