中美两国影视产业国际竞争力的比较研究——基于全球价值链视角

本文基于2002-2010年的UNCTAD数据,选取贸易竞争力指数、国际市场占有率指数、显示性比较优势指数、纯出口比较优势指数四个指标,测度中美两国影视产业的国际竞争力状况。结果表明:中国影视产业国际竞争力与美国存在巨大差距,但其差距呈现递减趋势。从全球价值链视角而言,中国影视产业尚处于全球影视产业价值链低端,核心价值链环节自我构建尚未完成;影视产业高端价值链运营能力不足,影视衍生品开发不够。因此,积极嵌入全球价值链,促进影视产业价值链的整合与升级才是提升中国影视产业国际竞争力的根本之道。

A Comparative Research on International Competitiveness of Sino-US Movie and Television Industry:Based on the Perspective of Global Value Chain

Based on the UNCTAD statistics from the year 2002 to 2010,this paper uses four indicators such as Trade Competitiveness index,International Market Share index,the Revealed Comparative Advantage,Net Export Performance Ratio to measure the international competitiveness of Sino-US movie and television industry.The results reveal that there is a large gap on the international competitiveness of movie and television industry between China and the USA, but the gap shows a narrowing trend.From the global value chain perspective, the Chinese movie and television industry is still at the lower end of global movie and television industry value chain,and its self-construction of core value chain has yet to be completed.The high - end value chain operational capability of the movie and television industry and its derivatives are insufficiently developed. Therefore,only active entry to the global value chain and the promotion of the integration and upgrade of the movie and television industry value chain will be a fundamental way to enhance the international competitiveness of China s movie and television industry.