| Abstract: | Corporate enterprise (CE) is in many ways a new subject and yet paradoxically, there is nothing new about the practice of enterprise in larger organisations. This paper has examined the changing nature of hospitality organisations using the lens of ‘entrepreneurship’ rather than that of organisational behaviour and/or strategic management. The work is primarily conceptual illustrating how larger hospitality organisations can become more enterprising and thus utilises ideas and theories from research into CE. The paper explores in detail a conceptual framework for understanding CE developed by the author. It applies this framework to hospitality organisations showing the principles involved with the promotion of business creation and innovation. Further, the paper illustrates practical steps one can take to promote new ventures in existing organisations. |
