供应链环境下客户关系管理研究

21世纪的竞争,已不是企业与企业之间的竞争,而是供应链与供应链的竞争。如何才能留住客户已成为供应链上各企业生存和发展的必要条件。因此,供应链上各企业必须充分利用好客户关系管理,以维持自身的生存与发展。

Supply Chain Environment Customer Relationship Management

In the 21st century competition is not between enterprises and the competitiveness of enterprises,but the supply chain and the supply chain competition. How can retain customers has become a supply chain enterprises survival and development of the necessary conditions. Therefore,the supply chain enterprises must make full use of customer relationship management,in order to maintain their survival and development.