| 冷链物流外包中的质量博弈分析 |
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| 引用本文： | 陈娜.冷链物流外包中的质量博弈分析[J].商品储运与养护,2008,30(3):38-40. |
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| 作者姓名： | 陈娜 |
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| 作者单位： | 大连交通大学,管理学院,辽宁,大连,116028 |
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| 摘 要： | 通过构建并分析冷链物流外包中制造商与第三方物流提供商质量投入的几个博弈模型,得出尽管合作博弈均衡下的渠道总收益最大,但是第三方物流提供商更愿意采取主从博弈结构。
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| 关 键 词： | 冷链物流 外包 质量博弈 |
| 文章编号： | 1007-4538(2008)03-0038-03 |
| 修稿时间： | 2008年2月19日 |
Analysis of Quality Game of Cold Chain Logistics Outsourcing |
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| CHEN Na.Analysis of Quality Game of Cold Chain Logistics Outsourcing[J].Storage Transportation & Preservation of Commodities,2008,30(3):38-40. |
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| Authors: | CHEN Na |
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| Abstract: | In this paper we will focus on the game theoretic model designing and analyzing of quality input concerns the manufacturer and the third-party logistic service provider in cold chain logistics outsourcing.After careful research,we can draw a most important conclusion,that is,the third-party logistic service provider still prefers to have the dominant position in the value chain,though they can maximize their profit in a cooperative position. |
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| Keywords: | cold chain logistics outsourcing Quality game |
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