| 论物流与市场营销的关系 |
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| 引用本文： | 刘鹏飞,谢如鹤.论物流与市场营销的关系[J].商业研究,2007,7(2):168-171,181. |
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| 作者姓名： | 刘鹏飞 谢如鹤 |
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| 作者单位： | 1. 长沙理工大学管理学院,湖南,长沙,410076
2. 广州大学,经济与管理学院,广东,广州,510006 |
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| 摘 要： | 物流与市场营销之间存在密切的内在联系,即物流对市场营销的影响和市场营销对物流的影响,具体表现在实现产品价值、顾客服务、实现顾客满意度、维系顾客忠诚度等方面。做好物流管理能够有效地促进营销战略地实施。成功的市场营销战略有利于促进物流管理工作,降低企业的物流成本。
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| 关 键 词： | 物流 市场营销 联系 区别 |
| 文章编号： | 1001-148X（2007）02-0168-04 |
| 收稿时间： | 2006-04-01 |
| 修稿时间： | 2006-04-01 |
The Relationship Between Logistics and Marketing |
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| LIU Peng-fei,XIE Ru-he.The Relationship Between Logistics and Marketing[J].Commercial Research,2007,7(2):168-171,181. |
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| Authors: | LIU Peng-fei XIE Ru-he |
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| Abstract: | There are many intimate inner relations between logistics and marketing:the influence of logistics on mar- keting and the impact of marketing on logistics.The commutative influence can be materialized through the fulfillment of product value,customer service,mainlaining customer satisfaction and customer loyalty.Logistics management can ef- fectinely promote marketing strategies;marketing strategings can also lower logistics cost. |
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| Keywords: | logistics marketing relations differences |
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