产品包装的色彩表现

包装设计是近年来设计市场上发展比较迅速的分支,由于在发展的同时出现了一些问题,所以设计作品的水平无法得到迅速提高。在对包装设计的观察与分析中,可以发现过分的商业化是设计作品没有迅速提高的根本原因。过分的商业化导致了包装设计与艺术之间发生了冲突,使包装设计的道路出现了偏差。巧妙的运用色彩,提高包装设计中的艺术含量,是当今设计师必须关注的问题,也是包装设计未来的发展趋势。

Color Performance of Product Packaging

Packaging design is a branch with rapid development in design market in recent years. Due to some problems in the process of development, thus, the level of design works cannot get increased rapidly. In the observation and analysis to packaging design, we can find excessive commercialization is the fundamental reason of that the level of design works can not rapidly improve. Excessive commercialization caused the conflict between the packaging design and art, which make the road of packaging design appear deviation. Using color skillfully to improve art contents in packaging design is the issue that the designer must pay close attention to and the development trend of the packaging design in the future.