| 适度失业是市场经济的必要 |
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| 引用本文： | 曾伏娥. 适度失业是市场经济的必要[J]. 华东经济管理, 2001, 15(6): 44-46 |
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| 作者姓名： | 曾伏娥 |
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| 作者单位： | 武汉大学 商学院, |
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| 摘 要： | ![]()
本文从一个不太成功的营销案例入手 ,通过量化分析和系统分析对其进行了剖析 ,从而揭示出导致企业决策失误的原因 ;并进一步指出 ,理性的量化和系统的分析已经成为科学决策一个不可分割的支持部分。
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| 关 键 词： | 量化分析 系统分析 企业诊断 竞争者分析 |
| 文章编号： | 1007-5097(2001)06-0044-03 |
| 收稿时间： | 2001-06-15 |
| 修稿时间： | 2001-06-15 |
The support of quantitative analysis and system analysis to enterprise decision from a marketing case |
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| ZEN Fu-e. The support of quantitative analysis and system analysis to enterprise decision from a marketing case[J]. East China Economic Management, 2001, 15(6): 44-46 |
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| Authors: | ZEN Fu-e |
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| Affiliation: | Wuhan University Business school,Wuhan 430072,China |
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| Abstract: | ![]()
In this paper,a not-too-much successful marketing case is revealed and analysed through quantitative analysis and system analysis so as to discover the causes leading to the enterprise decision fault,and further point out that quantitative analysis and system analysis have become the indispensable part of the scientific decision. |
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| Keywords: | quantitative analysis system analysis enterprise diagnosis competitor analysis |
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