我国零售业保护期结束后的竞争态势

随着零售业保护期的结束,我国零售业将处于一种前所未有过的竞争态势之中。零售业的彻底对外开放,关系着我国整体零售行业的发展。我们应看到外商的进入,对我国零售行业既是一种挑战,也是一种机遇。我国零售业如何面对这种对外资零售业全面放开的现实,去迎接挑战,本文结合我国目前最大的零售商"联华超市"的经营发展状况,与第二大洋巨头"家乐福"进行具体比较,以获启示。

Comparison and Implication of Unilever Supermarket and Carrefour

With the closure of the protecting period for retail industry,China’s retail trade is confronting an unprecednted competition.The all-round open-up of retail industry will have influence on all of the retailers in China.Moreover,we ought to realize that foreign investors’entry into China’s retail market is a kind of challenge as well as an opportunity,China’s retails are expected to tackle the comprehensive open-up of retail industry and face this challenge.This paper makes a concrete comparison between China’s biggest retailer Unilever Supermarket and the second biggest foreign investor Carrefour.