中国会展业发展面临的机遇和挑战

我国经济的持续快速发展和经济全球化趋势为我国会展业发展提供了难得的机遇。本文认为,目前我国会展业存在的主要问题,一是展览场馆建设缺乏长远规划与合理布局;二是会展的质量、水平和集约化程度不高;三是会展业规范化程度和管理水平亟待提高。发展我国会展业,一要因地制宜,科学规划,合理布局,走大城市和地方中心城市差异化发展之路;二要建立健全相关的法律、法规,加强管理,逐步由审批制向登记制过渡,走会展产业化之路;三要大力发展名牌与特色会展,创办国家品牌和地方品牌,走国际化、专业化、大型化、特色化之路;四要提高会展行业从业人员的素质,做好人才储备工作。

Convention and Exhibition Industry in China: Opportunity and Challenge

China's sustained and rapid development of economy and the trend of economic globalization are providing unusual opportunities for the convention and exhibition industry.The author points out that there are still some problems within this industry.To develop this industry,we should proceed in the light of local conditions,make scientific planning and a rational layout.We should establish and improve related laws and regulations,strengthen the management,and develop the industry on the road to industrialization.We should intensify our efforts to develop conventions and exhibitions that have famous-brand and characteristics.We should improve the quality of employees in this industry,and develop a mechanism of human capital pooling.