| 国内外会展旅游研究述评 |
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| 引用本文： | 郑四渭,郑秀娟.国内外会展旅游研究述评[J].重庆商学院学报,2006,16(2):56-59. |
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| 作者姓名： | 郑四渭 郑秀娟 |
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| 作者单位： | 浙江工商大学旅游学院,浙江杭州310035 |
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| 摘 要： | 本文用文献综述的方式从会展管理、会展营销、会展服务和会展教育的角度阐述了国外会展旅游对国内的启示,并指出会展旅游对负面效应的研究不足.
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| 关 键 词： | 会展旅游 会展管理 会展营销 会展服务 会展教育 |
| 文章编号： | 1008-6439(2006)02-0056-04 |
| 收稿时间： | 10 14 2005 12:00AM |
| 修稿时间： | 2005年10月14 |
Review of studies on exhibition tourism at home and abroad |
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| ZHENG Si-wei,ZHENG Xiu-juan.Review of studies on exhibition tourism at home and abroad[J].Journal of Chongqing Institute of Commerce,2006,16(2):56-59. |
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| Authors: | ZHENG Si-wei ZHENG Xiu-juan |
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| Institution: | Tourixm School ,Zhejiang Gongshang University,Zhejiang Hangzhou 310035, China |
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| Abstract: | This paper describes the enlightenment of foreign exhibition tourism on domestic exhibition management,exhibition marketing,exhibition service and exhibition education and points out that is is insufficient to study negative effect of exhibition tourism. |
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| Keywords: | exhibition tourism exhibition management exhibition marketing exhibition service exhibition education |
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