| 石化企业销售中的信息分析与客户信息管理 |
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| 引用本文： | 程日.石化企业销售中的信息分析与客户信息管理[J].价值工程,2012,31(6):87. |
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| 作者姓名： | 程日 |
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| 作者单位： | 中国石油大学(华东)山东石大科技集团公司,东营,257062 |
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| 摘 要： | 本文以石化企业市场营销中的信息分析与客户信息管理为背景,深入浅出地介绍了信息分析与客户信息管理的重要性,通过客户信息反馈,把握市场行情,为企业的经营决策提供依据,使企业的经济效益最大化。
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| 关 键 词： | 市场营销 信息分析 客户管理 |
Information Analysis and Customer Information Management in Marketing of Petrochemical Enterprise |
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| Cheng Ri.Information Analysis and Customer Information Management in Marketing of Petrochemical Enterprise[J].Value Engineering,2012,31(6):87. |
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| Authors: | Cheng Ri |
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| Institution: | Cheng Ri (China University of Petroleum(East China)Shandong Shtar Science & Technology Group Company,Dongying 257062,China) |
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| Abstract: | Taking information analysis and customer information management in marketing of petrochemical enterprise as background,this paper introduces the importance of information analysis and customer information management,grasps the market condition through customer information feedback to provide the basis of management decision-making of enterprise,make maximization of economic benefit of enterprise. |
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| Keywords: | marketing information analysis customer management |
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