| 微格教学在《推销原理与实务》中的运用 |
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| 引用本文： | 张赵晋. 微格教学在《推销原理与实务》中的运用[J]. 价值工程, 2012, 31(7): 178 |
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| 作者姓名： | 张赵晋 |
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| 作者单位： | 渭南师范学院,渭南,714000 |
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| 摘 要： | 微格教学是一种使日常复杂的课堂教学得以精简,并能使练习者获得大量反馈意见的教学模式。推销理论与实务作为一门操作性、实践性很强的课程,其教学过程中使用微格教学能促使理论与实践有效结合,激发学生的兴趣,而且对教师在教学创新方面也是一种激励。
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| 关 键 词： | 微格教学 推销原理与实务 教学模式 |
The Application of Microteaching in Principles and Practices of Sales Strategies |
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| Zhang Zhaojin. The Application of Microteaching in Principles and Practices of Sales Strategies[J]. Value Engineering, 2012, 31(7): 178 |
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| Authors: | Zhang Zhaojin |
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| Affiliation: | Zhang Zhaojin(Weinan Normal University,Weinan 714000,China) |
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| Abstract: | Microteaching is a teaching mode which simplifies complicated class teaching and allows practitioners to obtain a large number of feedback opinions.The application of microteaching in the course of principles and practices of sales strategies,an operational and practical course,can motivate students′ interest as well as drive teachers to explore innovative teaching approaches. |
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| Keywords: | microteaching principles and practices of sales strategies teaching mode |
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