| 浅谈企业品牌建设在市场营销中的作用 |
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| 引用本文： | 朱祥晖.浅谈企业品牌建设在市场营销中的作用[J].价值工程,2012,31(9):109. |
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| 作者姓名： | 朱祥晖 |
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| 作者单位： | 中国石油大学(华东)山东石大科技集团有限公司,东营,257062 |
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| 摘 要： | 在竞争激烈的市场环境中,我国企业已经意识到品牌所蕴含的价值,但与国外大品牌相比,我国企业品牌建设和品牌定位还存在知名品牌数量少,品牌生命周期短以及品牌定位不精确等现象。
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| 关 键 词： | 品牌建设 品牌营销 品牌定位 |
The Role of Enterprise Brand Construction in Marketing Management |
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| Zhu Xianghui.The Role of Enterprise Brand Construction in Marketing Management[J].Value Engineering,2012,31(9):109. |
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| Authors: | Zhu Xianghui |
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| Institution: | Zhu Xianghui(Shandong Shtar Science & Technology Group Co.,Ltd.,Dongying 257062,China) |
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| Abstract: | In the fierce market competition,our enterprise has found the value of brand.Compared with the foreign brands,China’s enterprise brand construction and brand positioning still exist many problems,such as well-known brand is less,brand life cycle is short and brand positioning is not accurate. |
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| Keywords: | brand construction brand marketing brand positioning |
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