旅游地意象空间分析--以江南水乡古镇为例

旅游地意象空间的研究对旅游地的规划与开发具有十分重要的意义。本文以江南水乡古镇作为研究对象，采用游客问卷调查及意象地图描绘等方法，初步探究了江南水乡古镇旅游地意象空间的结构特点。研究结果表明：江南水乡古镇旅游地意象空间是以“环状”为特征；而组成意象空间的要素主要有干道、桥梁、节点、标志和区域；其中干道和桥梁构建了“环状”意象空间框架。根据此项研究的成果，本文最后提出了对江南水乡古镇旅游规划与开发的建议。

A Spatial Analysis of the Image of Tourist Destiantions--A Case Study on Ancient Water Towns in Southern Yangtze River

This paper has two main purposes .It first aims to further explore the regularity of the Spatial of the image of tourism destination and the second to benefit the sustainable development of Ancient Water Towns in the Southern Yangtze River(China).The study is based on the content analysis of 180 samples of travelers. By using mental map and questionnaire survey,five components are commonly found in these sketch maps:paths,nodes,edges,landmarks and districts. The framework of the mental map is found to be constituted by the main roads and bridges,together with the personality nodes, remarks and districts. The actual map is then compared,and recommendations for future tourism planning and designing of Ancient Water Towns in the Southern Yangtze River are presented in the concluding part.