| 长尾理论与钻石理论在电子商务平台的应用分析 |
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| 引用本文： | 何英,王川. 长尾理论与钻石理论在电子商务平台的应用分析[J]. 当代经济管理, 2014, 0(4): 29-35 |
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| 作者姓名： | 何英 王川 |
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| 作者单位： | 上海政法学院,上海201701 |
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| 摘 要： | 运用钻石理论并以长尾理论为辅助,利用宏微观经济数据,从生产要素、市场需求、相关产业与支持产业、企业战略结构等维度分析了我国电τ商务产业的市场竞争力,指出了我国电τ商务发展的总体趋势、未来商业模式,以及健康运行的法律保障等问题。
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| 关 键 词： | 长尾理论 钻石理论 电子商务 竞争力分析 |
An Analysis of Electronic Commerce PlatformsApplying Long Tail Theory and Diamond Theory |
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| He Ying,Wang Chuan. An Analysis of Electronic Commerce PlatformsApplying Long Tail Theory and Diamond Theory[J]. Contemporary Economic Management, 2014, 0(4): 29-35 |
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| Authors: | He Ying Wang Chuan |
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| Affiliation: | (Shanghai University of Political Science and Law, Shanghai 201701, China) |
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| Abstract: | The paper, applying Diamond theory and Long Tail theory as auxiliary tool, and using data from the micro and macro economics,within several dimensions as factors of production, market demand, related industries, supporting industries and strategic structure, analyzed themarket competitiveness of the e-commerce industry of China. It pointed out several problems of the e-commerce industry of China concerning thegeneral trend, the future business model, as well as the legal protection for its healthy operation. |
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| Keywords: | Long Tail theory Diamond theory e-commerce competitive analysis |
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