| 新疆库尔勒市城市形象设计与塑造 |
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| 引用本文： | 高志刚,沈君.新疆库尔勒市城市形象设计与塑造[J].新疆财经,2007(1):16-19. |
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| 作者姓名： | 高志刚 沈君 |
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| 作者单位： | 1. 新疆财经学院,经济学系,乌鲁木齐830012
2. 中国信息大学,经济管理学院,北京,102433 |
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| 摘 要： | 本文根据城市形象设计原理和原则,结合库尔勒市现状和未来发展前景,将库尔勒市的形象定位在五个方面,即南疆中心城市、绿色花园城市、旅游城市、石油化工基地、商贸集散地,并在此基础上从政府形象、企业形象和公众形象三方面讨论了塑造库尔勒总体城市形象的若干对策建议。
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| 关 键 词： | 城市形象设计 定位 库尔勒市 |
| 文章编号： | 1007-8576（2007）01-0016-04 |
| 收稿时间： | 2006-10-08 |
| 修稿时间： | 2006年10月8日 |
CI and Creation of the City of Kuerle in Xinjiang |
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| Gao Zhigang,Shen Jun.CI and Creation of the City of Kuerle in Xinjiang[J].Finance & Economics of Xinjiang,2007(1):16-19. |
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| Authors: | Gao Zhigang Shen Jun |
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| Institution: | 1. Xinjiang Institute of Finance and Economics, Urumqi 830012, China; 2. China University of Information Engineering , Beijing 102433, China |
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| Abstract: | According to the design principle of CI,combining the current situation of the city of Kuerle and its development prospects,this paper positions the image of the city of Kuerle in five aspects: key city of Southern Xinjiang,green garden city,tourist city,petrochemical industry base,trade and business distributing center.Then on the basis of this,it discusses about several countermeasures and suggestions on the overall CI of the city of Kuerle from three respects,namely,public image,government's image,and corporate image. |
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| Keywords: | CI Positioning the City of Kuerle |
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