| 基于产业融合的我国现代零售业发展路径研究 |
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| 引用本文： | 曹静. 基于产业融合的我国现代零售业发展路径研究[J]. 上海商业职业技术学院学报, 2012, 0(5): 39-43 |
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| 作者姓名： | 曹静 |
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| 作者单位： | 上海商学院,中国上海200235 |
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| 基金项目： | 本文系上海市教委重点科研创新项目“上海本土零售业竞争优势实现路径研究-基于产业融合视角”（11ZS193）阶段性研究成果,同时受到上海商学院“工商管理”重点学科建设项目资助. |
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| 摘 要： | 本文在对零售业发展路径的相关文献进行梳理的基础上，从产业融合的视角，对我国零售业的发展路径进行分析，并指出我国现代零售业的发展是产业关联、产业协同和产业融合不断演化的结果，零售产业融合是现代零售业发展的必然趋势。在此基础上，建立现代零售业发展的产业融合理论模型，进而提出零售企业必须抓住产业融合的契机，占领未来市场竞争的制高点。
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| 关 键 词： | 产业融合 现代零售业 发展路径 |
The Development Path Research of Chinese Modern Retailing on the Basis of Industry Convergence |
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| CAO Jing. The Development Path Research of Chinese Modern Retailing on the Basis of Industry Convergence[J]. , 2012, 0(5): 39-43 |
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| Authors: | CAO Jing |
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| Affiliation: | CAO Jing (Shanghai Business School, Shanghai 200235, China) |
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| Abstract: | Based on literature concerning retail development, this article analyzes the development path of retailing from the perspective of industrial convergence and points out that Chinese modern retailing development is the evolution of industrial correlation, synergy and convergence. Retailing convergence is the inevitable result of the development of Chinese modern retailing. Furthermore, a theoretical model of modern retailing convergence is built. The author holds the view that retailing enterprises must catch the opportunity of the industrial convergence and gain an edge competitive advantage. |
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| Keywords: | industrial convergence modern retailing development path |
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