Social capital,institutional innovation and Atlantic trade before 1800

The growth of the Atlantic economy during the eighteenth century has been associated with developments in business networking to mitigate the hazards of communication in long-distance trade. Such social capital-based mechanisms reduced transaction costs, but also proved to have their limitations in the changing conditions of eighteenth-century international trade. This paper argues, using the example of the British slave trade, that efforts to innovate less personalised forms of commercial exchange gave those prepared to do so a considerable competitive advantage, and promoted the unprecedented expansion of that trade between 1750 and 1807. We suggest that this shift may be viewed as a precursor of modernising tendencies in business practice in Britain during the industrial revolution.