| 分众时代广告媒体传播策略探析 |
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| 引用本文： | 初琦.分众时代广告媒体传播策略探析[J].中小企业科技,2011(4). |
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| 作者姓名： | 初琦 |
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| 作者单位： | 青岛农业大学海都学院; |
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| 摘 要： | 广告媒体传播策略是企业营销战略的重要一环,媒体组合的终极目标是协助达成产品营销的目的,而营销的成功有赖于杰出的广告媒体组合策略。文章试从分众时代下,目标受众的生活片段实施立体化、无缝化传播策略角度,探讨广告的媒体传播策略。
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| 关 键 词： | 分众 分众传播 广告传播策略 |
A Study of the Communication Strategy of Advertising Media in Focus Time |
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| Authors: | CHU Qi |
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| Institution: | CHU Qi (Haidu College of Qingdan Agricultural University,Laiyang Shandong 265200) |
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| Abstract: | The communication strategy of advertising media refers to an important link to corporate marketing strategy.The ultimate goal of media combination is to assist and achieve the goals of product marketing,while its success relies on outstanding strategies of ad media combination.The article elaborates the communication strategies of ad media,in the perspective of making the targets'lives vivid and seamless communication strategies. |
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| Keywords: | focus focus communication advertising communication strategy |
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