泉州地区服装企业品牌战略的实施

在当今市场竞争日趋激烈的经济环境中,大多数企业发展阻力加大,利润降低,因此制定和实施品牌战略是服装企业发展的必然要求,也是企业立足现代社会的必要经营理念。文章主要分析了泉州地区服装企业的经营现状,对泉州服装企业的品牌战略进行归纳总结,解决企业发展中出现的问题,以及制定品牌战略的实施方法。对促进泉州地区的发展,为海西经济区建设的振兴作贡献,具有实质性的战略意义。

Brand Strategy of Clothing Enterprises in Quanzhou

Nowadays,in the economic environment with increasingly fierce competition,most of companies face with increasing resistance and declining profit.Hence it is inevitable demand for clothing enterprises to develop and carry out brand strategy,which is also the necessary management principle.This article mainly analyzes the current management situation of Quanzhou clothing enterprises,summarizes their brand strategies,solves the problems coming up in company development and brings up specific brand strategies.I...